It’s one of the foremost popular social networking sites on the earth, with over 200 million active monthly members sharing 60 million images and 1.6 billion likes per day.
Instagram quickly outgrew its first impression as a fun app for teenagers and has become a significant content marketing, networking, and audience building tool for people and makes.
Just how awesome is it?
Engagement rates for brands on most social networks are but 0.1%, but Instagram blows all of them away. the typical Instagram engagement rate for brands during a 2014 Forrester study was an epic 58 times above on Facebook.
You can’t argue with numbers like that. But that’s just average. And as I advocate across all manners of online marketing, you don’t want to be average!
The average isn’t something we aspire to be.
It’s not a dream or a goal.
58 times greater engagement than something else sounds great, but you’ll do such a lot better than that on Instagram. Whether you’re an enormous brand or even just wondering the way to become Instagram famous, I don’t want you to strive for average — I would like you to succeed in for the celebs and become an Instagram unicorn. A digital unicorn is that magical, rare creature that in this case outperforms all others by orders of magnitude.
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And you’re getting to accomplish this by working these amazing Instagram hacks for more followers into your social strategy. inspect these Instagram caption ideas and see what to post on Instagram to urge far more visibility and engagement:
1. Cross-promote your dedicated hashtag.
That’s nice that you simply created a #joesgarage hashtag for your company, but who knows to use it to share content about you? confirm it’s in your profile, but take the sport offline and have it printed on your receipts, in print ads, on signage in your store, and at relevant events. If you’re on radio and television, direct people to use your hashtag. Integrate offline by ensuring it’s listed on your other social profiles, on your website, and in your email blasts. Don’t just hope people will find it.
2. Get creative with hashtagging.
When it involves Instagram caption ideas, you would like to seem beyond the one-word, obvious hashtags. Sure, you would like to use those, too, but mix it up and use hashtags to inform a part of your story. Be funny, ironic, or outrageous–just don’t be BORING. Collaborative workspace company WeWork is great at this, and that they include a fun mixture of Instagram content, too.
3. Participate in massively popular conversations. for each post, use a mixture of topically relevant
hashtags like #woodconstruction for a carpentry company, for instance, also as trending, super-popular hashtags wherever you’ll. The really specific hashtags are like long-tail keywords therein they show more intent and assist you to find the proper people, but the universally trending hashtags like #instagood, #tbt, #photooftheday, or maybe plain old #fun get you ahead of more people generally. you would like both to form it on a social network as big and noisy as Instagram.
4. Make the foremost of your bio URL.
It’s prime land on your Instagram profile… does one actually need your bio to only link to your website homepage, now and forever? Yawn. Change it up a minimum of bi-weekly and use that clickable link in your bio to drive traffic to your newest or hottest content.
5. Get descriptive.
An image is worth a thousand words, but you can’t skip the words entirely. National Geographic is astounding at using storytelling alongside their Instagram photos to get engagement and sharing. While traditional media brands have dropped like flies, NatGeo has thrived across digital and become one among the highest brands on Instagram, with over 50 million followers. just like the other Instagram hacks to urge followers I’ve included here, this is often something you’ll want to plan to work into your strategy over time, so don’t worry if it feels weird initially. Your writing will improve as you discover your Instagram voice.
6. Go beat on influencer marketing.
Visit the profiles of every person you’ve identified as an influencer in your space (AKA an individual who influences the people you would like to urge ahead of) and “Turn On Post Notifications” to be notified whenever they share new content. you’ll then interact with them regularly and become one of their favorite people or brands.
7. Remove tagged photos of you from your profile.
If you simply want to feature the simplest user-generated content about you or your brand on your Instagram profile, you can. Now, you can’t remove the tagged photo from the location entirely, but choosing “Edit Tags,” selecting those you would like to get rid of, and selecting “Hide from Profile” (you may have to confirm) does the trick.
8. Approve photo tags before the content shows on your profile.
Speaking of supplying you with greater control over which tagged photos appear on your profile, you’ll change your Instagram setting so tagged photos won’t show unless you approve them first. You’ll find this under “Options,” “Photos of You,” and “Add Manually.” I’m trying to consider why any company wouldn’t want to try to do this… Nope. I’ve got nothing. you ought to absolutely set this up to avoid potentially embarrassing situations.
9. Develop your own Instagram style.
It’s attributed to require to suit in, but on Instagram, you would like to face out. Indian beverage brand Frooti has developed such a singular visual content style, it’s instantly recognizable whenever a user sees one a Frooti post in their newsfeed. Check it out:
10. Get local.
See what’s happening during a specific area (say, your neighborhood, a city you’re targeting in ads, or maybe an occasion during a certain location) by getting to the search page and selecting the Places tab. Then, type within the name of the place to ascertain all geotagged posts for that location.
11. Remember your calls to action!
Instagram, like other social networks, maybe a conversation, not a broadcasting platform. What action does one want people to require on your post? If you don’t know that, start over and figure it out. Staples is great at generating engagement by letting people know exactly what they expect them to try to do with their posts (bonus points if you create it sound fun). Often, that decision to action cleverly gets people to share or virally spread Staples’ content.
Bonus: 14 Instagram marketing tips. For the newest and greatest Instagram strategies, inspect these 14 Instagram marketing tips from top-performing digital agencies!
And as an additional bonus, we’ve big news for MobileMonkey users and fans: Facebook just announced Messenger API support for Instagram! Get on the list to use Instagram messaging tools in MobileMonkey!